Box of Crayons Blog


What are your key words for 2012?

What are your key words for 2012?

You may have seen in yesterday’s post on the three questions that matter a reference to Chris Brogan’s theme words of the year. (He’s just announced his 2012 words here.)

I really like this as an alternative to the much-maligned New Year’s Resolutions. Last year’s word for Box of Crayons (“ship shape”) really defined the year for us. Our key phrase for 2012? Deep Collaboration.

Here’s a 48 second movie that might help you think of some possibilities of your own…

(Yes, I know it’s technically “11 words for 2011″… but you’ll still find it useful to take a peek.)

5 Responses to What are your key words for 2012?

  • Cathy Presland

    I think mine’s going to be simplicity. Probably not for the whole year but it’s definitely the phase I’m in now. Connection is also big for me.


  • Matt Coleman

    I love that you are sharing this. It’s something I decided to do a week or so ago and I have come up with the following:


    and I am working on experiencing these daily! It’s been a VERY interesting week!!!

    Thanks again,


  • Michelle Rumney

    I chose mine just before Christmas in my 2011 (15 minute) review. It’s PLAY THE GAME… this year I want to have a much fun as possible working with people and helping them grow their businesses – and growing mine too.

    By playing the game, I mean using proven strategies, working smart and trusting my intuition… and building a great team. Most of all, getting out there and joining in.

    The question I’ll be asking myself every two weeks, as I duly follow my accountant’s advice and keep on top of the company finances is “What can I do to raise my game in the next fortnight? – in order to have more fun, play it more skillfully, and get better results – for my clients and for myself?”

    Curious to see how it all unfolds…

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