Box of Crayons Blog


Dov Seidman, How We Do Anything is Everything

Dov Seidman, How We Do Anything is Everything

Dov Seidman is the author of a heavy, meaty book called How: Why How We Do Anything Means Everything. Dov is the founder and CEO of LRN, which is focused on helping people build ethical corporate cultures and inspiring principled performance in business. He’s also a recovering lawyer, and he’s passionate about understanding the forces that shape and guide behaviour, both in organizations and individuals.

Together we talk about:

  • How the rules of behaviour have changed in an interconnected world
  • The limits of rules and how values add value
  • How Southwest Airlines is turning their corporate culture into their winning business strategy… and how we can create more examples like Southwest

Visit Dov’s website at

Listen to my interview with Dov Seidman.



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