Box of Crayons Blog


Rita Gunther McGrath’s 5 Essential Books on Entrepreneurial Strategy

My guest blogger, Rita Gunther McGrath, knows a lot about entrepreneurial strategy – she’s a globally recognized expert on the subject. Her roster of clients includes Coca-Cola, General Electric and the World Economic Forum. She was recognized as one of the top 10 management thinkers by global management award Thinkers50. And, if that weren’t enough, Rita is a Professor at Columbia Business School, a sought-after speaker, and a consultant to senior leadership teams.

So, without further ado, take a look at her five essential books on entrepreneurial strategy…

Book 1: The Good Jobs Strategy
by Zeynep Ton
Executives in far too many companies treat employees like costly and undesirable units of productivity, resulting in inadequate salaries, unstable working hours and little development investment. Zeynep’s book suggests a different path – that of being successful by creating good jobs.


Book 2: American Icon: Alan Mulally and the Fight to Save Ford Motor Company
by Bryce G. Hoffman
This is a magnificently documented examination of how Alan Mulally led an iconic company that was months from bankruptcy through not only a business turnaround but a cultural revolution.


Book 3: The Little Black Book of Innovation: How It Works, How to Do It
by Scott Anthony
In an often humorous but well-researched book, Scott walks his readers through the treacherous waters of corporate innovation and offers solutions to some of the most characteristic and vexing dilemmas.


Book 4: The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business
by Clayton Christensen
If you haven’t yet read this book, you really should. It set the research agenda for a generation of innovation scholars and created an entirely new language around innovation.


Book 5: The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company
by Steve Blank and Bob Dorf
Another book everyone should read. Steve takes lessons from a lifetime of entrepreneurship and shares them, reminding us to Get out of the building!


About Rita Gunther McGrath

RITA_MCGRATH_smallRita McGrath speaks, teaches, and writes about strategy in increasingly volatile and uncertain markets. She’s won accolades for her work, including the #1 achievement award in the strategy category by global management award Thinkers50. and her latest book is The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business.

Connect With Rita

Twitter: @rgmcgrath

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