Tim Piper, Dove Real Beauty Campaign
Tim, a fellow Australian, is creative director for Ogilvy & Mather in New York. Tim is the man behind the Dove Real Beauty campaign, and in particular the award winning “Evolution” ad in which you see a fairly ordinary looking woman in the space of thirty seconds get transformed into a supermodel beauty. When “Evolution” was first launched online as an ad, it had and extraordinary two million views in the first two weeks. In this interview, Tim shares some of the insights and struggles that went on behind the scene to create this powerful message.
This interview is approximately 20 minutes long.
Listen to my interview with Tim Piper.
0:16 Michael introduces Tim Piper
5:02 “Evolution” Tim shares some of the insights and struggles that went on behind the scene to create this powerful message
11:50 The importance of having a good partner
22:27 What to say yes to and what to say no to
24:12 Tim’s advice on finding and sustaining Great Work
27:50 Michael closes the interview