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Roger Martin, The Design of Business

Roger MartinRotman School of Management here in Toronto and the author of three great books on business. The first is The Responsibility Virus which talks about the power of building true partnerships. The second is The Opposable Mind which talks about ‘integrative thinking’ and his most recent is The Design of Business: Why Design Thinking is the Next Competitive Advantage.

In this interview we take on:

  • The journey ideas take – from ‘mystery’ to ‘heuristic’ to ‘algorithm’
  • Why ‘design thinking’ could be considered a counter-cultural act
  • How the beginning of change lies in changing the way we think
  • Why the burden of proof can be impossible to meet (and what the implications of that might be)
  • The power of projectization – and a company that’s showing just how powerful that can be.

You can find out more about Roger and his work and get access to a range of great material at www.RogerLMartin.com.

Listen to my interview with Roger Martin.


0:16 Michael introduces Roger Martin

0:46 Rogers’s books The Responsibility Virus: How Control Freaks, Shrinking Violets—and the Rest of Us—Can Harness the Power of True Partnership; Opposable Mind: Winning Through Integrative Thinking; Design of Business: Why Design Thinking is the Next Competitive Advantage

5:10 The journey ideas take – from ‘mystery’ to ‘heuristic’ to ‘algorithm’

7:33 Why ‘design thinking’ could be considered a counter-cultural act

9:36 How the beginning of change lies in changing the way we think

12:06 Why the burden of proof can be impossible to meet (and what the implications of that might be)

17:49 The power of projectization – and a company that’s showing just how powerful that can be.

28:22 How to find out more about Roger Martin

28:50 Michael closes the interview

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