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Jonah Lehrer, Imagine

Jonah’s been in the news this week with the revelation that some of the quotes he attributed to Bob Dylan were fabricated.

No doubt there’s a whole story behind what went on, but one victim in all of this might be Jonah’s book Imagine: How Creativity Works, which I thought was fun, useful and insightful.

Here’s an interview I did with Jonah shortly after the launch of the book – and what follows is the original blurb I wrote.

I’ve always got an ear out for the latest on creativity and innovation. I actually taught it for many years. So I get pretty excited when a really useful and insightful book comes out. It’s a pleasure to talk with Jonah Lehrer about his new book, Imagine: How Creativity Works.  Jonah is truly one of the best and most popular science writers today. Think of him as Malcolm Gladwell but with less outrageous hair.

So how can you be creative? Do you need to be autistic, take Benzedrine, be really sad or angry or ideally a combo of the two, suffer from a degenerative brain disease or be exiled from your city and country of birth? If you’ve got all that you are well on the path to creativity.

To get the full story on how creativity works, listen to Jonah and I as we chat on:

  • Why we all need to relax more to increase creativity
  • How social networks can play a huge role in your success
  • The secret sauce at Pixar and why they start their day criticizing each other

To find out more, check out his website JonahLehrer.com.

Listen to my interview with Jonah Lehrer now.

One Response to Jonah Lehrer, Imagine

  • Deborah

    MODERATE–DO NOT PUBLISH–FOR MICHAEL’S GENERAL INFO…
    Dear Michael,
    Amazon.com has the followiong notations about Jonah’s book Imagine: How Creativity Works.
    Just thought you should know of Amazon’s postings:

    By Stack – See all my reviewsThis review is from: Imagine: How Creativity Works [Hardcover] First Edition edition (Hardcover)
    To confirm what a previous commenter wrote, Lehrer has resigned his job at the New Yorker after having admitted to making up quotes in his book.

    […]

    Personally, I am saddened and angry about this. It was an otherwise excellent book that I had purchased for many friends. It makes me wonder about the integrity of the rest of the writing and research. Dylan is a prominent figure, however, many of the people he quotes in the book are much less well known. Lehrer has lost credibility, which is a shame. I’ll be contacting the publisher requesting a refund. Help other customers find the most helpful reviews
    Was this review helpful to you? Yes No Report abuse | Permalink
    Comment Comment

    15 of 21 people found the following review helpful
    1.0 out of 5 stars False quotes!, July 30, 2012
    By M. Turner “Mark T” (Bluefield, WV) – See all my reviews
    (REAL NAME) This review is from: Imagine: How Creativity Works [Hardcover] First Edition edition (Hardcover)
    Please note that the author has now admitted that he made up quotes from Bob Dylan for this book. The book is being pulled for distribution. Help other customers find the most helpful reviews
    Was this review helpful to you? Yes No Report abuse | Permalink
    Comment Comments (2)

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