Box of Crayons Blog


Twofer Tuesday: On the Brief and Giving Thanks

Have you joined our Tools for the Time-Crunch Manager LinkedIn group? We share insights, ideas and links, all designed to inspire and help you conquer the day-to-day challenges of your workday.

You can’t do Great Work without this. Or Good Work for that matter…

You might have heard this: your work is only as good as the brief you’re working from.

That rings loud indeed in the ‘creative industries’. And I know that’s not many of us … most of us aren’t trying to figure out how best to advertise our products on the silver screen.

And yet … we’ve all got people who are trying to do work with or for us. We need to be able to create a strong brief as well.

My friend Mitch Joel pointed me towards this short video, which I think you’ll enjoy. There’s a ton of wisdom here on just what makes for a strong brief…

Briefly from Bassett & Partners on Vimeo.

Be thankful: the world is awesome

Last week was Thanksgiving in the US. It’s good to celebrate what’s good in life and what we should be thankful for.

We could start with … this I Love the World gem via the Discovery Channel. Even though Thanksgiving is a fleeting turkey-fuelled memory, what are you grateful for this week?

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