Twofer Tuesday: On the Brief and Giving Thanks
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You can’t do Great Work without this. Or Good Work for that matter…
You might have heard this: your work is only as good as the brief you’re working from.
That rings loud indeed in the ‘creative industries’. And I know that’s not many of us … most of us aren’t trying to figure out how best to advertise our products on the silver screen.
And yet … we’ve all got people who are trying to do work with or for us. We need to be able to create a strong brief as well.
My friend Mitch Joel pointed me towards this short video, which I think you’ll enjoy. There’s a ton of wisdom here on just what makes for a strong brief…
Be thankful: the world is awesome
Last week was Thanksgiving in the US. It’s good to celebrate what’s good in life and what we should be thankful for.
We could start with … this I Love the World gem via the Discovery Channel. Even though Thanksgiving is a fleeting turkey-fuelled memory, what are you grateful for this week?