Box of Crayons Blog


Warren Berger on the Art of Questioning

Cusp Conference 2013My guest today is Warren Berger, who has just put out a terrific book called A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas. He writes weekly for Fast Company and Harvard Business Review, and previously wrote about transforming business through design. Warren has spent many years thinking about and playing in the world of innovation and creativity, so he knows how to ask the right questions to succeed and thrive.

In this interview, Warren and I discuss:

  • The power of asking questions
  • What constitutes a beautiful question
  • Which types of questions lead to progress and improvement
  • How innovation works most effectively within workplace cultures, and how asking questions can contribute to that

(Scroll down for more in-depth podcast notes.)

Listen to my interview with Warren Berger.

0:00:00: Warren recalls some of his favourite stories from his book and demonstrates how the specific questions in each case led to business breakthroughs.

0:05:04: Michael and Warren discuss what constitutes a beautiful question, and explore the three types of questions that lead to progress and improvement.

0:10:07: Warren points out traits and questioning styles that lead to innovation – and those that hold people back.

0:15:03: The two talk about the role of habit in improving questioning techniques, and how innovation works most effectively within workplace cultures.

0:20:07: Michael asks Warren to name his top three best questions for any situation. (Psst: They could help you transform your department or business!)

0:25:04: Warren directs listeners to for additional information.

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