Shawn Callahan’s Five Essential Books for Business Storytelling
Shawn Callahan is a master at telling stories, and his new book Putting Stories to Work: Mastering Business Storytelling shows business leaders how to become better communicators using oral storytelling techniques. It provides a clear process for finding stories to tell, how to remember them, how to tell them and knowing when to refresh them. You’ll learn more about his book here.
I’m thrilled that Shawn is my guest blogger today, sharing his essential books for the art of business storytelling.
by Robert Cialdini
This is a classic in persuasion psychology and it’s vital to understand which story topics can have the greatest influence. Of course, these are powerful tools so ethics are paramount.
Book 2: The Story Factor
by Annette Simmons
This is the first book I read on business storytelling and I can still remember exactly where I was when I cracked the spine open. Annette’s book is a great introduction.
by Charles Duhigg
Good business storytelling is a habit of finding stories, remembering them, telling then and the refreshing them. Charles shows you how to create any new habit, storytelling included.
Book 4: Contagious: Why Things Catch On
by Jonah Berger
The very best story is one that’s retold. Berger shows us what gets retold and why. This is a great companion to the Heath brother’s Made to Stick.
by Stephen Denning
Any business storyteller should have a copy of Steve Denning’s book. He really opened the field of business storytelling in the business world.
Shawn Callahan helps leaders in Global 1000 companies find and tell great stories that help get their job done. He has distilled what he teaches the world’s top leaders in his new book, Putting Stories to Work: Mastering Business Storytelling. He is much more interested in small stories rather than crafted epics, especially oral stories leaders can tell off the cuff.