Sally Hogshead on How to Fascinate
My friend Sally Hogshead is a New York Times bestselling author and world-class branding expert. Her book How the World Sees You: Discover Your Highest Value Through the Science of Fascination is based on the premise that to become more successful, you do not have to change who you are—you have to become more of who you are. It’s an excellent book, and an amazing tool for gaining insight into how others see you.
I’m revisiting this interview for the #GWP300 celebration because it’s filled with actionable tips and insights. And I want to hear from you! What’s your favourite line or takeaway? Share it by either commenting below or tweeting me @BoxofCrayons with the hashtag #GWP300 for your chance to receive a gift from me. Over the next few weeks, we’ll be randomly selecting 10 participants and sending them a coupon for a free ebook version of The Coaching Habit.
In this interview, Sally and I discuss:
- The benefits of shifting from looking at yourself to looking at how others see you.
- How to identify what you naturally do best.
- How to make your success more predictable.
- What traits high performers share.
- How to capitalize on what you do best.
Or bookmark this interview here to listen later.
0:00:00: Sally explains that her book encourages people to shift away from seeing themselves in a traditional mirror that reflects insecurities, and toward seeing an accurate reflection of how others see us at our best. She and Michael discuss the idea of personal branding, and the importance of identifying positive traits and words that are associated with us.
0:05:03: Using Michael’s results from her Fascination Advantage Assessment, Sally outlines how to identify what one does best, and which types of challenges are best suited to a given personality type.
0:10:00: Michael and Sally examine how to make success more predictable. Sally points out that high performers don’t try to be great at everything; instead, they focus on being extraordinary in one particular way. She emphasizes that people don’t have to change who they are, they must simply become more of who they are.
0:15:06: Sally explains that people shouldn’t look to replicate themselves; rather, they should find ways to optimize themselves, such as working with personality types that complement their own.
0:20:06: Michael and Sally elaborate on the Fascination Advantage Assessment. She directs listeners to howtofascinate.com/you to learn more.