Box of Crayons Blog


Doug Winnie’s Five Essential Books for Business Growth

Doug Winnie embarked on his first entrepreneurial experience at the age of 14 by selling holiday greeting cards door to door. This early drive for success led him to become a successful business owner, and now a business coach. Today Doug is my guest blogger, sharing his favourite essential books for business growth.

Book 1: The Greatest Salesman in the World

By Og Mandino

This book is not about selling; instead, it is about our personal habits that cause growth to stagnate. Exploring procrastination and self-worth, and eight other great personal challenges, this book has been a great tool for me in overcoming my most difficult personal challenges and leveraging my greatest assets.

Book 2: Buying Customers

By Bradley J. Sugars

Buying customers is an amazing reality; we invest in marketing to acquire leads, thus customers. After 30 years in business, I now understand, and teach, that every customer acquisition is an investment, making business growth easier and easier.

Book 3: Great by Choice: Uncertainty, Chaos, and Luck — Why Some Thrive Despite Them All

By Jim Collins and Morten T. Hansen

Business is boring to many entrepreneurs because it is repetitive. Jim Collins describes in this book the “20-mile march,” along with several other critical elements to building great businesses.

Book 4: What Got You Here Won’t Get You There: How Successful People Become Even More Successful

By Marshall Goldsmith

The reality is that everyone reaches a plateau — including me. As the world’s #1 Executive Coach, Dr. Goldsmith explained to me how to get to the next level and breakthrough every plateau I’ve reached. Whether you’re a business owner or an executive, breakthrough is just a couple of tasks away.

Book 5: Raving Fans: A Revolutionary Approach to Customer Service

By Ken Blanchard and Sheldon Bowles

Early in my business-building adventures I created this mantra: “Get a customer, keep the customer, get another customer.” Raving Fans is an absolute must-read for every employee I ever hire because, when you have raving fans, you won’t have trouble getting customers.

Meet Doug Winnie

Doug Winnie has been globally awarded the #1 Results Business Coach, internationally ranked as the #1 Business Coach and recently inducted into the Marshall Goldsmith 100 Coaches organization. Doug has built from scratch all of his own multimillion dollar businesses by boot-strapping through client acquisition, client retention and client results. He has now owned nine businesses, three of which became multimillion dollar organizations — one earned him $250,000 per month in profits, and two were sold. He retired at age 42, then started the business of his life: teaching, as a business coach, others to do the same.



Twitter: @USSmallBizCoach



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