Box of Crayons Blog


Free Download of The Best Coaching Question in the World

Tomorrow, Box of Crayons turns 15. To celebrate we’ve created 15 custom-designed versions of the best coaching question in the world, The AWE Question: “And what else?”

These three small words encourage people to go further, probe deeper and uncover greater insights, ideas and innovations. (Someone’s first answer is never the only answer, and rarely the best answer.) The AWE Question is a reminder to tame your inner “advice monster” — the part of us that wants to leap in, take over, be an expert and offer the solution.

The PDF posters are only available today through July 31. Click on the images below to download full-size PDF versions of all your favourites. Print out. Pin up. Ask often.



8 Responses to Free Download of The Best Coaching Question in the World

  • louise

    Hi Michael,

    Thanks for your email. Love the posters.

    I have your book. I need to do an Amazon review!!

    I enjoyed your session with WBECS.

    Keep up the good work,

  • John Spark

    Hi Michael,

    I invested 10 hours over the weekend in studying your Coaching Habits book.

    So many insights plus it’s very enlightening.

    I wonder if you have a specific way to introduce it to a team?

    Thanks also for the poster.

  • Ilse Koudijs

    Hi Michael,

    All the way from Amsterdam, Holland many thanks for the AWEsome posters. Will use these to decorate one of our office meetings (weekly on early Thursday mornings). Can’t wait to see the surprised faces of my work-friends 😉

    Keep doing what you’re doing and love!

  • Kymble

    What a great variety of typographic styles you have used in these vibrant posters. They are certainly in your face, so no excuse not to ask the question. Love them!

  • Srinivasan Subbaraman

    Hi Michael,
    Thanks for the mail. The posters are lovely.
    I have your book and it was interesting reading.
    WBECS session was wonderful.
    Thank you for continuing to inspire us to do great work through your Box of Crayons and webinars.

  • Isabel Cardoso

    Hi Michael,

    Thanks for keeping inspiring me everyday.
    I red your book and I loved its simplicity.
    The AWE question poster is a kind gift.
    Thank you!

  • Srini Gummadavelly

    Hi Michael

    I appreciate in making available very colorful posters on the mantra “AWE” !!!

    I have read your book – The Coaching Habit Say Less, Ask More & Change the Way You Lead Forever. It’s an amazing thing to know more on coaching conversation with the Splendid 7 Qs !!!

    Thank you very much!

    Srini Gummadavelly

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